ABOUT US

Boot Lab 101 - founded by former professional footballer Billy Celeski and based in Melbourne, Australia. 


For Billy, his passion for football began at an early age leading to a professional football career spanning over 12 years. He spent the bulk of his playing career in the A-League, winning titles during his 5 years spell at Melbourne Victory. He experienced stints abroad, including time spent in Asia and the Middle East. He also represented Australia at all levels - U'20 World Cup, the U'23 Beijing Olympic Games, as well as a career highlight representing the Socceroos. 

Wanting to continue his love and passion for the game in a different capacity, Boot Lab 101 was born. His goal of wanting young kids to understand and appreciate the importance of looking after their football boots has paved the way for this innovative product. 

"...Right from a young age, having clean football boots whenever I trained and played was always very important to me. I always took pride in making sure my football boots looked their best. That helped me learn valuable lessons in responsibility. They were an essential part of my craft so I was dedicated to looking after them.  It was something that became a part of my routine after training and the night before games, and remained an important element throughout my professional career. I think the Boot Brush can help establish the important characteristic of responsibility and discipline in young players. It can act as such a simple trigger for developing those qualities..." 


Australian ex professional footballer Billy Celeski is the founder of Boot Lab 101


The Boot Brush is an innovative cleaning device specifically designed for your boot cleaning needs.  The Boot Brush is built and tested to be quick, convenient and easy to use. A simple device with great benefits. 

With these elements as our foundation, we also want to ensure two key components are not compromised. It is essential to us that the Boot Brush is versatile so it can be used across a number of different sports codes - from football, AFL, rugby, golf, grass and clay court tennis or trail running. 

Equally important is that anyone should be able to use it, from young children playing grassroots sport, to parents, friends having a kick about in the park, semi-pro athletes and anyone in between - it won't matter! 

Much like the device, our goal at Boot Lab 101 is simple - for our Boot Brush to become an essential piece in your sports bag. Our mission is to show people there is now a quick and easy way to clean your football boots and sports footwear. Spend less time cleaning and more time doing the things you love!

Play. Clean. Repeat.