PLAY.
CLEAN.
REPEAT.
The Boot Brush is the only tool you need, designed specifically for football boots. Fill it. Squeeze. Brush. Done.
Built for boots.
Built for those who take pride in their gear, the Boot Brush helps keep your boots fresh, clean and ready for the next session.
Ships worldwide
Complete kit — includes premium cloth and carry bag.
Restocking end of July 2025
Four simple steps.
Fill
Fill your Boot Brush with cold water. Only 300ml needed. Can be pre-filled before activity.
Scrub
No water yet. Start by removing the larger chunks of mud and dirt from the soleplate with the bristle head.
Squeeze
Introduce water. Squeeze the sides to release water as needed. Alternate scrubbing and squeezing until your boots are clean all over.
Repeat & Store
Keep going until your boots are clean all over. Pack the brush back in the carry bag. Boots are clean. Routine is done.
Pro tip: Use directly after training or play, while dirt and mud are still soft.
Everything you need.
The Boot Brush
The core tool. Fill the body with water, squeeze to release through the bristle head, and brush clean.
Premium Microfibre Cloth
A quality cloth for the final clean and dry.
Carry Bag
Store everything together. The black drawstring bag means your Boot Brush kit stays with your boots - in your bag, in your locker, ready every time.
Designed with purpose.
Leak Resistant
Internal valve prevents water gushing out. Pre-fill before activity and keep upright during travel.
Compact Size
191mm tall. Fits easily into any sports bag. Take it anywhere.
Simple Design
Sleek, lightweight and easy to use. Comfortable in either hand for everyday practicality.
Water Efficient
Only 300ml of water needed to fill. Reduces unnecessary water waste.
Controlled Water Flow
Built-in valve lets you control water release. Clean with less mess and more precision.
Added Extras
Includes a premium microfibre cloth and carry bag to complete the clean-up routine.
For every player that shows up ready.
PLAYERS
Junior Players
Ages 7 to 23. Building habits of responsibility, discipline and pride in their gear from an early age.
CLUBS
Clubs, Academies and Sports Organisations
Perfect for kit bags, academy programs, membership sign-ups and club merchandise. Wholesale pricing available.
PARENTS
Parents
One less thing for parents to do. Give ownership and responsibility back to where it belongs - with your kid.
RETAIL
Retailers and Partnerships
Scalable wholesale pricing available. We welcome conversations with retailers to build long term partnerships.
Built by a footballer. Built for all footballers.
Boot Lab 101 was founded by Australian former professional footballer Billy Celeski - created from his lifelong habit of caring for his boots.
The flagship product - the Boot Brush, is a product built to help young players understand the value of responsibility, discipline and pride in their gear.
"From a young age, keeping my football boots clean was always so important to me. I was a bit obsessive with it. It taught me responsibility, built discipline and became part of my routine throughout my career. The Boot Brush is designed to help young players build those same habits through one simple product."
Let's talk.
Whether you're a customer, a club or academy, or just want to know more - we're easy to reach and quick to respond.
Wholesale pricing is available on request. Select "Wholesale" in the enquiry type and we'll come back to you with everything you need.
Send us a message
Hear from the people.
Functional and versatile.
"Really nice design and very functional - it does exactly what it says and its easy for my 8yr old son to use. His boots, his responsibility. I like it so much I bought another one for my golf bag to keep my golf shoes clean - now thats great versatility!"
Very happy with my boot brush.
"The boot brush is very easy to use, it's also a very quick way to clean your boots after training. Great customer service."
His boots, his responsibility.
"Bought this for my son and he uses it after every training session without being asked. First time that's ever happened."
The whole team wants one.
"Simple idea but really well made, my whole team wants one now!"
Works so well.
"I was sceptical at first, but used it straight after training for my son and the boots came up like new."
Other parents asking about it.
"Its been a bit of a hit with some of the other parents in my son's team."
Perfect for junior players.
"Picked this up for my daughter who plays football twice a week. She loves it - fills it up herself and has it in her bag every session. Really well made for the price."
Works on AFL boots too.
"Used it on my AFL boots after a wet game and it worked a treat. Didn't think it would be as effective as it is but really impressed. Will be buying more for the boys in my team."
Just makes sense.
"Saw this online, and really glad I got it - it's one of those products that just makes sense."
Best Christmas gift ever.
"Bought three, one for my son and his cousins."
Functional and versatile.
"Really nice design and very functional - it does exactly what it says and its easy for my 8yr old son to use. His boots, his responsibility. I like it so much I bought another one for my golf bag to keep my golf shoes clean - now thats great versatility!"
Very happy with my boot brush.
"The boot brush is very easy to use, it's also a very quick way to clean your boots after training. Great customer service."
His boots, his responsibility.
"Bought this for my son and he uses it after every training session without being asked. First time that's ever happened."
The whole team wants one.
"Simple idea but really well made, my whole team wants one now!"
Works so well.
"I was sceptical at first, but used it straight after training for my son and the boots came up like new."
Other parents asking about it.
"Its been a bit of a hit with some of the other parents in my son's team."
Perfect for junior players.
"Picked this up for my daughter who plays football twice a week. She loves it - fills it up herself and has it in her bag every session. Really well made for the price."
Works on AFL boots too.
"Used it on my AFL boots after a wet game and it worked a treat. Didn't think it would be as effective as it is but really impressed. Will be buying more for the boys in my team."
Just makes sense.
"Saw this online, and really glad I got it - it's one of those products that just makes sense."
Best Christmas gift ever.
"Bought three, one for my son and his cousins."
@bootlab101
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